Question 1

What is SEO?

Accepted Answer

SEO stands for Search Engine Optimization. It's how your business shows up when someone types "dog daycare near me" or "dog groomer in [your city]" into Google. We build your website so search engines can read it clearly — fast pages, the right keywords, local business information, and a dedicated page for every service you offer. The result: when pet parents in your area search, they find you instead of your competitor.

Question 2

What is GEO?

Accepted Answer

GEO stands for Generative Engine Optimization. More and more pet parents don't search Google at all — they ask AI assistants like ChatGPT, "Who's the best dog boarding facility near me?" GEO makes sure AI tools can find, understand, and recommend your business. We do this by building structured data into your website — a machine-readable version of your services, pricing, hours, and location that AI assistants can read directly. It's the new front door to your business, and most pet businesses don't even know it exists.

Question 3

What's the difference between SEO and GEO?

Accepted Answer

SEO gets you found on Google and other search engines. GEO gets you recommended by AI assistants like ChatGPT, Claude, and Gemini. They work together: SEO wins the searches people type, GEO wins the questions people ask. Every PawStack.AI website is built for both from day one — including the Starter package.

Question 4

Do I really need GEO for a pet business?

Accepted Answer

Yes — and being early is an advantage. When a pet parent asks an AI assistant for a daycare or groomer recommendation, the AI can only recommend businesses it can actually read and understand. Most pet business websites are invisible to AI tools. Yours won't be, which means you get recommended while competitors don't even show up in the conversation.

Question 5

What exactly does PawStack.AI build?

Accepted Answer

Your entire digital presence, fully custom and fully under your brand: a marketing website, a client portal where pet parents book and pay, native iOS and Android apps in the App Store under your name, and an admin dashboard your staff use to run the day. Plus automated emails, report cards, and SEO & GEO built in.

Question 6

How is this different from Gingr, MoeGo, or other pet software?

Accepted Answer

Those are subscription platforms — you rent a seat on their system, and every customer gets the same cookie-cutter product. Even when a "your brand" app is offered, it's their standardized app with your logo swapped in. PawStack.AI builds software that belongs to your business: your domain, your App Store listing, your workflows, designed around how you actually operate.

Question 7

Do my clients get a real mobile app?

Accepted Answer

Yes — real native iOS and Android apps published under your business name in the App Store and Google Play. Clients can book, view their pet's profile, get daily report cards, receive push notifications, and pay — all inside your app, not someone else's.

Question 8

What kinds of pet businesses do you work with?

Accepted Answer

Dog daycares, boarding facilities, groomers, trainers, pet sitters, and vets — any pet business that wants its own branded platform. We also work with businesses worldwide, fully remotely.

Question 9

How much does it cost?

Accepted Answer

Four options. Starter (Digital Presence): $349 setup + $69/month — custom website, SEO & GEO, intake forms. Pro (Client Portal, for one location): $999 setup + $149/month, or $499 setup + $119/month at the current early-access rate — adds the client portal, admin portal, bookings, and payments. The mobile app add-on is $300 setup + $50/month at the current early-access rate. Portals Only (for one location; multi-location available, billed per location — contact us for a quote): keep your existing website and get a custom client portal + admin portal — setup starts from $449 and monthly starts from $75/month at our founding rate; add-ons include an iOS/Android app and SMS/texting. Enterprise (Business Operating System, for multi-location businesses and franchises): contact us for pricing — full business OS with admin dashboard, staff management, integrated payments, multi-location support, custom integrations, and dedicated support. No hidden platform fees.

Question 10

Can I start small and upgrade later?

Accepted Answer

Absolutely. Each package builds on the one before it, and everything runs on the same ecosystem — so your website, data, and clients carry forward when you upgrade from Starter to Pro or Enterprise. Nothing gets rebuilt or lost.

Question 11

Are there long-term contracts or platform lock-in?

Accepted Answer

No lock-in. The platform is built for your business — your brand, your domain, your client relationships. You're never a tenant inside someone else's software.

Question 12

How do I get started?

Accepted Answer

Book a free strategy call through the contact page, or start a free trial. We'll look at how your business runs today, show you exactly what your branded platform would look like, and map out the build.

Question 13

What do you need from me during the build?

Accepted Answer

Not much — your logo and brand colors (or we help create them), your services and pricing, and your policies. We handle the design, the build, the App Store submissions, and the technical setup end to end.

Questions,
answered straight.

SEO & GEO — Explained in Plain English

What We Build

Pricing & Packages

Getting Started

Still have a question?

Questions,answered straight.